Rollhard x Cashmere Motorsport – E46 M3 Livery Collaboration Unveiled at Players Classic
We've had the honour of working with Charlie since back in 2020 and its been incredible to watch his photography career flourish over the years as he's collaborated with some of the the best in the automotive industry, so when he announced his new venture Cashmere Motorsport, naturally a collaboration was on the cards.
We’re proud to announce the collaboration between Rollhard and Cashmere Motorsport, combining distinctive design with pure motorsport focus. The result? A bespoke art car themed livery that captures the spirit of the brands uncompromising aesthetics fused with track bred aggression.
At the heart of this project is Eden's track-prepped BMW E46 M3 - a car that already stands as an icon of driver focused performance. But for Players Classic, we wanted to go one step further. Rollhard’s eye for clean visuals meets Cashmere Motorsport’s artistic eye to create a look that commands attention both in the paddock and at full send on the circuit. The design nods to heritage motorsport liveries while embracing modern minimalism sharp lines, dynamic contrasts, and just the right amount of attitude.
We’ve also taken the opportunity to spotlight some the brands and partners helping shape our builds this year. Nitron, Carbon Collective, Cobra, and Sycographix all feature on the livery not as decals, but integrated, stylised elements. Each placement is intentional.
Before its unveiling the car visited Carbon Collectives HQ for a pre show clean and detail. Using our newly collaborated wheel cleaner, then a snow foam, hand wash, hybrid coating, dried, then window coating and front end coated to finish it off.
Players Classic served as the official unveiling of the livery, and we couldn’t think of a better stage. Among some of the UK’s most dialled in builds and passionate enthusiasts.
For Players weekend we also released a style capsule, including a T-shirt, sticker pack, air freshener, and a co-branded Carbon Collective wheel cleaner. This sets a president of how our clothing will be released moving forward with the brand and we are excited to show you whats next.
