It’s hard to put into words what 15 years of Rollhard really means.
When this started, there was no long-term plan. No roadmap. No expectation that it would still be here a decade and a half later. Rollhard came from a genuine love for cars and the culture around it, working on them, travelling, hanging out, creating something with friends just because it felt right.
Back then, it was about documenting what was happening around us and giving it a home. We were learning as we went, figuring things out the hard way, putting everything we had into it while juggling work, life, and whatever else was going on at the time. A lot of it was held together by late nights, favours from friends, and the belief that it was worth doing properly.
Over the years, Rollhard has changed, grown, and evolved, but the heart of it has stayed the same. There have been highs that felt unreal, and lows that tested whether it was even possible to keep going. We’ve made mistakes, missed opportunities, and questioned ourselves more times than we can count. But every time, the community pulled us forward.
What’s always mattered most are the people. The friends who were there from the beginning. The photographers and filmmakers who poured hours into projects that meant something to them. The owners who repped Rollhard simply because they believed in it and the supporters who showed love in ways they probably don’t even realise had a massive impact.
Rollhard has never been about chasing trends or doing what was easiest. It’s been about staying honest to the culture, to ourselves, and to the people who support what we do. That hasn’t always been the fastest route, but it’s the one that feels right. Fifteen years later, it still feels surreal to say that Rollhard is here. Still moving. Still creating. Still learning. Still driven by the same passion that started it all.
Thank you to everyone who has been part of this journey, whether you’ve been here since day one or found us somewhere along the way. Rollhard wouldn’t exist without you.
Here’s to the past 15 years and to whatever comes next, below is a snippet of the photos we have collected over the last 15 years.
If you want to celebrate with us and help us into the next chapter, we have a selection of apparel and accessories available here.
Rollhard.
